The Warner Music Group is exploring Web3 alternatives for music artists.
Following their partnership with NFT marketplace OpenSea inked on 29 September, Warner Records has partnered with Probably Nothing (a web3 culture company owned by entrepreneur and chef Jeremy Fall) and have released Probably a Label, which is not only an NFT collection but what they're calling "a Web3 major label" as well.
the internet’s mixtape pic.twitter.com/vvAyP9omOv
— Probably A Label 💽 (@probablyalabel) August 26, 2022
"We decided to start Probably A Label, basically utilizing the resources of a major label like Warner Records with the Web3 acumen that we have at Probably Nothing to deliver an IP incubator to our holders [with] various drops with big Grammy Award-winning musicians that we'll be announcing very, very soon," Jeremy Fall shared on Probably A Mind Day w/ @probablyalable + friends Twitter Space. "We're excited about the possibility of creating a virtual artist with our entire community. So our whole thing is, imagine being able to create a virtual artist within the community [...] then the artist wins a Grammy, and the entire community gets credited individually as winners of that Grammy."
1/ Probably A Label, a web3 major label launches tomorrow!
— OpenSea (@opensea) October 5, 2022
Hear from @probablynothing and @warnerrecords about the project ↓
pic.twitter.com/QQypBfiibJ
This is not the first time the Warner Music Group has ventured into Web3, as they have announced their partnership with The Sandbox to mount metaverse concerts. And according to their Vice President for Audience and Strategy Sebastian Simon, Probably A Label seems like the next step after exploring Stickmen Toys, audio-visual NFTs by Warner Records UK and Bose. Through this effort, Warner Records has become the first-ever major label to give ownership of the IP.
Warner Records also spearheaded the launch of the first-ever, chart-eligible music NFT with Muse through their album Will of the People.
Times are changing, Warner Records are innovating.
— Warner Records UK (@warnerrecordsuk) August 1, 2022
We're proud to be doing the first chart-eligible music NFT with global superstars Muse.
The latest format to be added to the UK Official Chart since streaming seven years ago. https://t.co/Kn6MrZcycY
Minting for Probably A Label went live and sold out in seven minutes yesterday (06/10). The web3 label will also host its public sale today (07/10). View the collection here.
Like what you read? Show our writer some love!
-